Digital Marketing Manager
YMCA of Austin | February 2016 - present
• Strategize and oversee digital advertising campaigns, manage campaign budgets and optimize bids
• Manage social media platforms and digital communications for 10 association facilities
• Implement standardized digital marketing guidelines and SOPs
• Lead new marketing strategies through project management
• Provide and interpret monthly analytics performance reports and campaign ROI
• Curate and execute YMCA of Austin Blog, ad copy, and public relations outreach

Social Media and Branding Consultant
Freelance | August 2018 - present
• Create and implement customized ad strategies for optimal performance
• Manage social media platforms and create content plans
• Deliver detailed, analytics performance reports on monthly basis
• Oversee public relations outreach and facilitate paid partnerships and collaborations 

Contributing Writer
Rank & Style | February 2017 - present
Provide and package content for a range of lists on top beauty, fashion, and wellness products
• Create copy for sponsored lists with partners such as Nordstrom, Sephora, Bonobos, and other

Senior Content Editor | October 2015 - February 2016
• Engage 10,000+ members on faith-minded social media networks daily
• Create and curate content distributed via direct mail
• Manage email campaigns, newsletters, and Google Analytics performance  

CultureMap San Antonio | May 2016 - present
Create weekend event guides weekly and other hyper-local content as assigned 

CultureMap Austin | May 2014 - present 
Produce content on diverse topics such as fashion, society, real estate, events, and more weekly
• Work with editorial and marketing teams to identify trends and execute related content

Executive Editor
The Austin Socialite | July 2013 - May 2015
Create hyper-local blog content on topics such as events, nightlife, people, local businesses, etc.
• Supervise weekly editorial meetings
• Manage team of contributing writers and interns 


Social Media ,Google Analytics, Google AdWords, Facebook Ads, Copywriting, Public Relations, AP Style, Adobe Suite, Paid Search, Content Creation, Microsoft Office, SEO, AB Testing


Journalism, MA
University of Texas at Austin | 2015

Mass Communication, BA
University of Central Arkansas | 2013 

Available upon request.